Beacon technology - the next big thing in marketing?

Although the technology mentioned above has been around since 2013, it is only now that it is creating a lot of buzz. Simply put, this technology allows marketers to track their potential consumers on a real-time basis and based on their position, deliver them relevant marketing messages. There is a very good article that appeared in the Forbes magazine recently which explains the basics of this concept. A link to the same is given below.

http://www.forbes.com/sites/homaycotte/2015/09/01/beacon-technology-the-what-who-how-why-and-where/