Executing a strategy

In an article that appeared recently in the Harvard Business Review magazine, a strong case is made out for having a business strategy that is aligned with an organization's purpose as well as its capabilities. Ignore either of the two or both (worst case scenario), then the organization's chances of succeeding, go down too.

The visual aid in the form of a quadrant, that appears in this article, explains the above concept quite lucidly. Examples of companies that could be said to fit into either of these quadrants further helps in understanding the topic and its applicability in the real-world. The link to this article is given below.

https://hbr.org/2016/05/a-simple-way-to-test-your-companys-strategic-alignment?