Location analytics
BUSINESS & MANAGEMENT
With the advent of the internet and digital age, just like so many other areas, cartography catapulted into a different league altogether. Today maps offer a lot more than a mere static representation of a geographical area. Interactive features that guide you from once place to another, help marketers determine where the next store should be opened based on customer demographics, support managers in optimizing the supply chain through a visual representation of the spread and traffic between various production and consumption centres - are all living examples of how location analytics can help a business prosper.
The link below to an article by Michael Goldberg illustrates how location analytics is transforming businesses. In my books, location analytics + Maps is truly a source for setting off on a treasure hunt!