Making money from child's play

World over there is pronounced tendency for all children related saleable articles in the areas of academics, nutrition, hobby development etc to be relatively price insensitive. In a bid to provide the very best or to match / out-do their neighbours, parents strive to give their kids everything they wish for. In India, the demand for goods and services that facilitate a child's all-round development falls in this category. No wonder we see a proliferation of hobby/ activity / skill development classes all over the urban and semi-urban regions of the country. To cater to this omnipresent demand, now comes another arrow in the supply's quiver - online marketplace for toys, craft / activity kits, books etc.

Recently I discovered such an online vendor in the form of http://www.magiccrate.in/

The underlying concept and business model coupled with the look and feel of the website left a positive impression on me. Have a look and let me know what you think of it.