Measuring the benefits of online advertising

Online advertising is big business today. With so many people hooked on to their smartphones, laptops and various other gizmos, it has long been a burgeoning industry. However, so far a big challenge has been in measuring the effectiveness of the online advertisements i.e. are they actually translating into any real-world purchases? This challenge is all the more acute when trying to correlate online advertisements with offline sales (i.e. non-internet based sales). Changing business processes and evolving technology has found a solution to this riddle as well. Read more about the same on the following link:-

http://www.wired.com/2014/12/facebook-knows-ads-influence-offline-purchases/