Perseverance - an extremely important business skill

A recent article in the Harvard Business Review magazine highlights the importance of persevering in the face of seemingly 'up-against-the-wall' moments. It states that giving up early kills our creativity and with it our chances of solving seemingly insurmountable problems. Given below is a link to this article.

https://hbr.org/2015/12/giving-up-is-the-enemy-of-creativity?