The Wechat phenomenon
BUSINESS & MANAGEMENT
Social media tools have permeated our daily lives to a great extent. What makes them tick and whether they serve any meaningful purpose are questions that are occasionally posed in discussion forums. The article below found online on Economist magazine's website provides a good insight into one of the more popular social media tools of our times - China based WeChat. The details provided in this article into the innovations that WeChat has brougt about are very interesting.